Transforming consumer habits to reduce the amount of single-use plastic waste... that's what SodaStream is all about!

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SodaStream is the world's leading brand of carbonated water machines, and the leading sparkling water brand by volume consumed at home in France (Nielsen 2021). The company aims to revolutionize the world of sparkling beverages, offering a simple, practical alternative to single-use plastic bottles.

Thanks to its concept, which is winning over more and more consumers, the brand expects to avoid the consumption of almost 78 billion bottles worldwide by 2025. In France, over 2.3 billion single-use plastic bottles could be avoided by 2025: proof that a revolution is underway!

The environmental issue in the world of sports competitions is today at the heart of the challenges of transforming the sector. Among the alternatives being considered, a number of simple solutions are emerging - the use of water fountains, sparkling water machines, distribution of water bottles and/or reusable cups - all of which help to reduce the use of plastic at these events and thus cut down on waste.

The EcoTrail Paris, for its part, has chosen to provide carbonation machines at its refreshment points, so that runners can hydrate with a fizzy drink throughout the race.

To find out more about SodaStream's environmental commitments, visit this page.