Salomon becomes main partner of the EcoTrail Paris®.

EcoTrail Paris® is delighted to welcome Salomon, the iconic French outdoor brand, as its new main partner. With a commitment for the next four years, the Annecy-based brand aims to continue its conquest of urban territories, particularly Paris.

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"Time to play. Rediscover the pleasure of having fun, making progress and getting closer to nature. Paris and the surrounding area offer a fantastic playground for outdor sports enthusiasts keen to rediscover that spirit of freedom. Salomon, the French brand, has made it its mission to enable all sports enthusiasts, novice or experienced, to have fun and constantly challenge themselves outdoors.

For this 14th edition, the EcoTrail Paris® is delighted to be working with Salomon. The Annecy-based brand, which specializes in outdoor sports and leisure products, will be one of the race's main partners for 2021. It's a real source of pride to be able to count on the support of a major player in trail running."We're delighted to welcome Salomon, the leading brand in trail running, for this 2021 edition. This commitment is a great endorsement of our event and the values we stand for", says Romain Piau, head of partnerships at EcoTrail Paris®.

Salomon, from mountain to city

As a recognized leader in innovative products that enhance sporting performance, Salomon is keen to strengthen its position and capture the hearts of Parisian athletes. A large number of trail runners have taken to the urban trails. With over 70 years of recognized expertise, Salomon, historically based in Annecy, aims to offer a high-end experience to these new trail runners. "Salomon is the trail leader in France and worldwide. It's important for us to strengthen our position through the development of new technical and innovative product ranges, but also through our athletes and races recognized by trail runners. As a leader, we have a real role to play in making the sport more accessible to all. Trail running is attracting more and more urbanites who want to rediscover the spirit of freedom and the outdoors. The EcoTrail Paris® is the benchmark trail in the Paris region, bringing together both novice and experienced trail runners who want to take on new challenges locally", assured Véronique Rémy, Marketing Director of Salomon France.

Innovative equipment to make your practice flourish

The Haute-Savoie-based brand, founded in 1947, is pursuing its policy of innovation and diversification by meeting the expectations of enthusiasts eager to discover new horizons. Whether in the mountains or in the city, they are increasingly looking to get closer to nature, for whom the French brand offers a whole range of quality products to equip themselves. "Salomon is an iconic French brand, born in the Alps and still sometimes perceived as "exclusive" because of its technical nature. Our ambition is to get closer to urban consumers, who are thirsty for the outdoors, and to meet their expectations with product ranges adapted to their practices. In addition to our collections for trail running, hiking and winter sports, we now offer a complete range of shoes and textiles for road running, as well as "sportstyle" products that Parisians can find, among others, in our 2 stores in Paris", declares Véronique Rémy.

Salomon steps up its eco-responsible approach

Aware of the challenges in favor of a sustainable business, in 2016 the sports equipment manufacturer launched the "Play Minded" program, which aims to reduce our impact on the environment and contribute to social development. Salomon has notably pledged to reduce its carbon emissions by 30% by 2030 or recycle 70% of its materials and waste by 2025."Salomon's commitment to a more responsible sports industry and practice is not new, but our work to reduce our carbon footprint has taken on a more visible form recently with the opening of a local manufacturing plant, the increasing use of recycled materials in all our products, the reduction of packaging and of course the launch of the Index 01, the first running shoe to be almost entirely recyclable, or the development of a charter for more eco-responsible running. That's why our association with EcoTrail Paris®, which shares the same values and ambitions and with whom we can work on tomorrow's running, makes total sense", Véronique Rémy assures us. An approach and a state of mind that fit in perfectly with the DNA of EcoTrail Paris®.

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